Are You Ready for Grassroots Fundraising?
Social media is critical because the feeling of 'friendship' is stronger
While social media is great on the national level, it becomes even more important on the local level. Providing up-to-date information, kudos to businesses and community leaders who lend a hand, photos of your program, and reports on events is more like sharing news with your family — it's expected to show up on your social-media pages. This is also a great way to "meet" new friends. Include your social-media contact information on everything you do in terms of publicity, and then make sure the content you provide is fresh and local-based. You can become the "go-to site" if you give your neighbors information about the community that is interesting to them.
Volunteers can make or break your nonprofit
On a national level, many nonprofits don't rely on volunteers other than to stuff letters or help with other office functions. On a local level, they are the lifeblood of your organization. They make the events happen. They provide "staff" when you can't afford to hire any. They recruit new donors. And they are brand ambassadors for your organization. Making sure your volunteers have an experience that is meaningful and enjoyable is critical. If a volunteer feels unappreciated or mistreated, he or she will tell others — and those "others" are also your neighbors. Your reputation in the community can be rapidly smeared by one unhappy volunteer. On the other hand, an engaged and energized volunteer could be the PR machine your organization can't afford to hire.
Consider developing a Volunteer Bill of Rights. When everyone in the organization buys in to this, you have productive, fulfilled volunteers who love your work and want their families and friends to have the privilege of also being part of your nonprofit.
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at firstname.lastname@example.org or follow her on Twitter at @pjbarden.