American Cancer Society: New Media … Same Strategy
In her cover story, "New Media … Same Strategy," FS Managing Editor Abny Santicola explains that the American Cancer Society, a pioneer in social networking, understands that Web 2.0 tools are just high-tech ways to continue what it’s been doing for a hundred years — building and interacting with a community of constituents united against cancer.
50 Ways to Net More Donor Dollars
In her article, "There Must Be 50 Ways … ," Russ Reid's Pamela Barden provides a no-nonsense list of tips for netting more donor dollars — even in the worst economic times.
What's Hot, What's Not
ASI's Sarah Hoddinott outlines some fundraising-related things your organization should be focusing on, but isn’t — and a few it is, but shouldn’t be in her article, "What’s Hot, What’s Not."