August 14, 2009, DM News — Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.
Pamela Barden
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Listen as Jeff Patrick, president and founder of Common Knowledge, talks about a magic formula for donor cultivation; and Luke Vander Linden, vice president of integrated marketing services for Carl Bloom Associates, discusses rebranding.
In her cover story, "New Media … Same Strategy," FS Managing Editor Abny Santicola explains that the American Cancer Society, a pioneer in social networking, understands that Web 2.0 tools are just high-tech ways to continue what it’s been doing for a hundred years — building and interacting with a community of constituents united against cancer.
In her cover story, "New Media … Same Strategy," FS Managing Editor Abny Santicola explains that the American Cancer Society, a pioneer in social networking, understands that Web 2.0 tools are just high-tech ways to continue what it’s been doing for a hundred years — building and interacting with a community of constituents united against cancer.
Remember the story of the boy in Holland who noticed a hole in the dike? Fearing a leak could flood the entire town, he shoved his finger into the hole, potentially avoiding a major disaster.
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