Abny Santicola

A round-uo of what's new in FundRaising Success

Listen as Jeff Patrick, president and founder of Common Knowledge, talks about a magic formula for donor cultivation; and Luke Vander Linden, vice president of integrated marketing services for Carl Bloom Associates, discusses rebranding.

In her cover story, "New Media … Same Strategy," FS Managing Editor Abny Santicola explains that the American Cancer Society, a pioneer in social networking, understands that Web 2.0 tools are just high-tech ways to continue what it’s been doing for a hundred years — building and interacting with a community of constituents united against cancer.

In her cover story, "New Media … Same Strategy," FS Managing Editor Abny Santicola explains that the American Cancer Society, a pioneer in social networking, understands that Web 2.0 tools are just high-tech ways to continue what it’s been doing for a hundred years — building and interacting with a community of constituents united against cancer.

Margelina, my long-lost Second Life avatar, has a friend! Her name is TinaLouise Serendipity. I created her because I couldn’t remember Margelina’s password. So they’re more like stepsisters and, actually, they have yet to meet.

Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers. In her story, "Filling the Void," FS Managing Editor Abny Santicola examines the specifics of the organization's fundraising success.