3 Ways to Stay On-Message for Maximum Response
In the heat of the primary campaign in the last presidential election cycle, candidate Mitt Romney was on the hustings in Iowa giving a talk before a crowd of supporters, and that’s when it happened.
Just as he launched into his point about raising taxes on people, a heckler shouted, “Corporations!” To which Romney responded, “Corporations are people, my friend.” A testy exchange between candidate and heckler ensued, and just that fast, a skilled politician veered off-message, swerving down a perilous road.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
