Ten years ago, online communications were more of a luxury than a priority for fundraisers. Not anymore. In the past decade, online fundraising has become a vital necessity as society continues to become ever more reliant on digital technologies.
While online is now a staple of every organization, there are still several common mistakes fundraisers make in their online communications, says Thomas Gensemer, managing partner at online technology provider Blue State Digital. And Gensemer would know. Prior to joining Blue State, he was the director of Internet strategy for America Coming Together, where he managed the organization’s online fundraising, grassroots recruitment and marketing. Here, he shares those common online fundraising mistakes and provides ways fundraisers can overcome them.