27 Keys to Monthly Giving Program Success, Part 4 (20-27)
27. If all fundraisers focus on sustainers, all nonprofits will benefit
The more familiar donors are with monthly giving programs, the more comfortable they will be with them, Waasdorp said. So it's incumbent upon fundraisers to educate donors that monthly giving is possible, available and easy for them; nonprofits are careful with their personal information; and it's really advantageous for the mission of the organization and the cause it supports.