27 Keys to Monthly Giving Program Success, Part 4 (20-27)
Learn about what recycling features your CRM/DRM and credit card processor offer. This allows you to retry failed cards and process expired cards. There are also account updater services for Visa and MasterCard, and American Express cards have a built-in feature that already allows you to do this.
24. Measure value and churn rates
It's always crucial to measure everything you do in fundraising, and monthly giving is no exception. Glass suggested analyzing: