Keep the Promise Campaign
Disabled American Veterans
Submitted by CDR Fundraising Group
The Numbers
Recipients: 13,711,226
Response Rate: 0.01 percent
Income Generated: $85,550.50
Average Gift: $63.18
Why It Won
The challenge and complexity of this campaign along with its use of data and segmentation strategy is truly impressive. While this was a difficult campaign to pull off due to the fact that its email open rates were declining, it was executed remarkably well—94.9 percent increase in a year-over-year revenue. And not only that, this appeal also achieve above industry average open rates from engaged audiences, which in turn boosted the organization’s overall email performance and sender reputation.
