Reach for the Stars: The 2014 Fundraising Professionals of the Year Awards Winners
Looking at some numbers, there's no denying her place among the fundraising stars: a 260 percent total giving lift over a direct-mail control at one organization; identification of a key pool of donors on another organization's file, increasing giving by 162 percent from the previous year; and an increase in cultivation net income by 20 percent and net per donor acquired by 43 percent for another.
But like so many of our honorees, McCool's success goes beyond just numbers.
"Quick to learn, adapt and excel in the rapidly changing fundraising arena, Kristen is a true master of all direct-response channels, from direct mail to digital, telemarketing, online and more," says Billy Vaudry, vice president, group director, at KerstenDirect. "As a strategist with the ability to execute, Kristen also has the keen ability to see, understand and embrace a 360-degrees programmatic picture that extends beyond direct-response fundraising channels. Kristen's fundraising skills and successes are matched only by her levelheaded professionalism so appreciated in a high-pressure environment fraught with rapid change and unexpected circumstances."
As the nature of fundraising changes and expands, the industry needs big-picture thinkers who are also masters at fundraising basics. We're honoring McCool for filling that bill perfectly.
principal and founder
Since starting MINDset Direct in 2005, Kristin McCurry has surrounded herself with some of the most creative women in fundraising, and it shows in the agency's fresh and nimble approach. Some of McCurry's most notable fundraising successes are evident in her work with:
- St. Jude Children's Research Hospital, especially in terms of monthly giving. St. Jude's monthly giving program is the largest of its kind in the United States, and its year-over-year growth is nothing short of phenomenal;
- the launch of Disabled American Veterans' DRTV efforts, which have hit or exceeded all the organization's goals; and
- continued work with fundraising powerhouse the Human Rights Campaign.
But even beyond those obvious successes, McCurry is an author, speaker, mentor and entrepreneur who is never hesitant to share her knowledge and insight. Her enthusiasm and passion for things that make the world a better place are refreshing and infectious. She's a consultant who represents a breed of fundraising stars who see beyond their own success and even that of their own clients, and push toward the health and well-being of the nonprofit sector as a whole.