Telefundraising: Democratic National Committee

Telemarketing Responsive Election Year Renewal
Democratic National Committee
Submitted by Chapman Cubine Adams + Hussey

The numbers

• Recipients: 99,224
• Response rate: 23.07 percent
• Total cost: $420,088
• Income generated: $1,524,502
• Average gift: $66.57
• Cost to raise a dollar: $0.28

In 2012, the DNC knew it had its work cut out for it. It had to engage its core donors as quickly as possible by reminding its low-dollar donors — the bread and butter of its resources — that their renewed support was essential. This campaign also set out to renew these donors early to allow time to upgrade them throughout the presidential campaign.