Multichannel ($10 Million and Up): Union Rescue Mission
Pops — The Story of Life Transformation
Union Rescue Mission
Submitted by Union Rescue Mission
The numbers
- Number of recipients: 95,900
- Response rate: 2.09 percent
- Total cost: $29,000
- Income generated: $108,166
- Average gift: $53.95
- Cost to raise a dollar: $0.27
The imagery used in this campaign is extremely evocative, and it proves the power of telling real stories to display how donors help change lives. Union Rescue Mission really knows how to use riveting photos and personal stories of the people it has helped in a way that makes it almost impossible for a recipient not to give. The really powerful creative is reflected in the results.
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Special Events: Monmouth University
Telefundraising: Democratic National Committee
Social Media: Findlay Hancock County Community Foundation
Website: Covenant House
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