On the Edge: The Salvation Army Canada

Chinese Radio Show
The Salvation Army Canada
Submitted by Grizzard Communications Group

It’s no secret that raising money among the Asian community is challenging, especially for non-Asian organizations raising money for non-Asian-specific causes. In 2012, the Salvation Army Canada set out to
increase awareness of its organization in — and to begin generating support from — Toronto’s Chinese community, which accounts for roughly 20 percent of the population.