E-mail (Less Than $10 Million): NARAL Pro-Choice America
A Donation in Rush Limbaugh’s Name
NARAL Pro-Choice America
Submitted by Chapman Cubine Adams + Hussey
The numbers
- Number of recipients: 964,770
- Response rate: 0.14 percent
- Total cost: $1,750
- Income generated: $45,082.34
- Average gift: $32.46
- Cost to raise a dollar: $0.04
We kind of knew we had a winner here when the judges were giggling as they read the e-mails that went out as part of this campaign. Laughter is a great engagement device.
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And the Winners Are ...
Campaign of the Year: Ronald McDonald House Charities
Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum
On the Edge: The Salvation Army Canada
Direct Mail (Less Than $10 Million): City Harvest and Good Counsel Homes
E-mail ($10 Million and Up): Canine Companions for Independence
Multichannel (Less Than $10 Million): African Wildlife Foundation
Multichannel ($10 Million and Up): Union Rescue Mission
Special Events: Monmouth University
Telefundraising: Democratic National Committee
Social Media: Findlay Hancock County Community Foundation
Website: Covenant House
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