5 Online Strategies to Grow Your Nonprofit's Annual Fund

The annual fund campaign is a cornerstone of most nonprofit fundraising strategies.

Annual fund campaigns refer to a set of strategies that nonprofits implement to raise the funds needed to cover their operational expenses. Generally, they’re made up of three main components: outreach, fundraising events and direct asks.

The unifying thread of these components is donor stewardship.

Because annual giving is a more extensive effort, it’s the perfect opportunity for organizations to focus on building the meaningful relationships with their donors that will lead to higher retention rates and better fundraising results in the future.