Creative

Nonprofits need to refine and update communications strategies. Here are four tips to get your organization the recognition it needs.

Today, social media has the potential to be so much more than just a place where you post nonprofit status update pictures. It’s also a powerful tool for engagement and persuasion. The question is: How does your nonprofit unlock that potential?

Behavioral scientists have found that people use both the rational and emotional parts of their brain to make decisions. Donating decisions are made first by emotion and then later justified with rational reasons.

When a potential donor, volunteer, supporter, board member, employee, executive and others with an interest in a nonprofit seek information about that nonprofit, they typically look for an annual report first.

Nonprofit leaders are both cheerleaders and salespeople for their organizations. They draw on critical communication tools that will help build and nurture relationships that ultimately bring awareness and support to their causes. Here are some ways to do that.

In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

There are lots of ways you can use artificial intelligence to be more effective at your nonprofit — even with scarce resources.

Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.

NonProfit POWER resumed yesterday with a full day of educational content and networking for nonprofit leaders and decision-makers. Here's a brief look at what attendees experienced yesterday.