Branding

The Art of the Rebrand: When, Why and How to Rebrand Your Nonprofit
July 14, 2015 at 12:30 pm

Take a look at your nonprofit’s branding strategy. If it’s an afterthought—or even if it’s already high priority but in need of a refresh—it might be time to make it an integral part of your donor engagement strategy. It might be time to rebrand. Here’s what you need to know before you do...

Creepy Little Grad Student
June 19, 2015 at 12:58 pm

Recently I visited my son at his university. We went out to breakfast on that fine Saturday morning to a local restaurant.

The Social Science Behind Peer-to-Peer Fundraising, Branding and Doing Good
March 13, 2015

What if we are making the world a better place by simply trying to raise money? In our quest to get people to raise more money, we might be making them nicer people. This is the latest social science treasure that the Turnkey resident neuropsychologist, Otis Fulton, noted to me (yelled from the kitchen).

70 Nonprofit Trends for 2015
February 1, 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share these 70 trends for this new year — everything from leadership to staffing to fundraising and more.

The Iceberg Effect
December 12, 2014

Make sure people know what you want them to know about you. Try to control the message before it controls you.     

        

Looking Ahead to 2015 and Beyond
December 1, 2014

In the nonprofit fundraising world, here are some of the trends we’ll be watching for and responding to in 2015.

Getting It Right the First Time
October 23, 2014

When making an organizational shift, we almost always want to start with a process, a thing that is easy to see and, hopefully, immediate in its impact. The place to begin, however, is with understanding the principles that are involved and operating in the situation.

Motivating Donors to Give — and Give Happily
August 1, 2014

I have scary news for you: Brand Experts are looking for you. These slick professionals from the commercial world see your organization the way a hungry lion sees an overweight, three-legged zebra. They’re salivating at the prospect of creating a new brand for you.

What Your Story Must Tell
May 22, 2014

You’ve probably heard a zillion times by now that the best marketing communications involve telling stories. Stories that define your brand. Stories that your customers/donors can readily absorb and respond to emotionally. Stories penetrate. So, are you telling stories? And how effectively?

Here’s a branding creative, Chad Cipoletti, writing on the subject, "Three Questions Every Brand’s Story Must Answer."

His questions (plus my slight rewrites) and explanations  …