Why Your Best P2P Fundraisers Are Hiding in Your Year-End Donor List
Sponsored by: Pledge It Perry Radford, Founder, Rad Philanthropy and Jessica Wisniewski-Hagen, Chief of Operations, Team Foster
Speakers:
What if your biggest peer-to-peer (P2P) challenge—finding willing participants—could be solved during your strongest fundraising season?
Most nonprofits wait until event season to recruit peer-to-peer fundraisers, then wonder why supporters seem reluctant or unprepared. Smart organizations flip this approach, using year-end momentum to educate and cultivate P2P champions when donors are already engaged and generous.
You'll discover:
- Why your spring events need winter volunteer recruitment
- Learn to leverage loyal year-end donor relationships to scale outreach with P2P fundraising
- How to identify your future fundraising superstars using data and engagement patterns
- Conversation frameworks that make P2P feel exciting (not awkward) for supporters
- Step-by-step pilot program design that proves P2P value without overwhelming your team
Leave with actionable recruitment templates for turning your most loyal donors into enthusiastic peer-to-peer advocates.
Sponsored by Pledge It
Click here to register for this free webinar today!
Couldn’t make it on October 30th? No problem! Non-Profit PRO webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.






