Providing quality services. Raising funds. Promoting public awareness. Regardless of your nonprofit’s core mission, tasks like these are never far from your ever-growing list of things to do. But there’s one more thing you need to add to your list if you haven’t already, and that’s obtaining federal trademark registration for your name...
A year after the largest human services provider in New York City suddenly collapsed and closed its doors after 80 years, we can learn valuable lessons through two “post-mortem” reports. The first report, by the Human Services Council, performs a detailed autopsy specific to the organization that closed its doors: the Federal Employment & Guidance…
American Cancer Society wants to be the Amazon of the nonprofit sector, in its online presence, anyway. It makes sense. Forbes ranked it as the 10th-largest U.S. charity in 2015, and as it has grown, it has significantly expanded its online footprint. So it's a smart move for the organization to model its user-experience after that of the world's largest online retailer...
In last week’s article, I stated, “A nonprofit is not a business. But if you don’t run it like a business, you will go out of business.” A nonprofit organization differs from commercial ventures in many ways, but some important similarities exist...
Rachael Wilkins, director of development for Safe Haven Family Shelter had been going back and forth via email with a potential major donor who wanted to gift $30,000 in memory of his mother. When the gift arrived, the nonprofit told its financial consultant about the big check....
Recently, we were preparing a collection of stories to share with a campaign steering committee—profound stories of mission impact that moved the heart, and stressed the importance and urgency of the fundraising campaign’s end results...
On Thursday, Wounded Warrior Project announced that it had fired two top executives and established an office of the CEO, led by board chairman Anthony Odierno, to head up the search for a new leader. Within a day, a familiar face had volunteered. John A. Melia, who founded Wounded Warrior Project in 2003 and led the organization until his departure in 2009, on Friday told The Associated Press that he had requested an "immediate" meeting with the organization's board of directors. And he has a 10-point plan to fix the organization...
It seems like you can't go a minute without some mention of the election in our 24-hour news cycle, which got me thinking, how does a brand compete with the deep pockets of presidential candidates for attention? This must be especially hard for nonprofit brands with limited resources. It's frustrating to me that many nonprofit…
Other than Leonardo DiCaprio finally winning an Oscar, the most talked-about moment at last month's 88th Academy Awards was Girl Scouts of Greater Los Angeles (GSGLA), with host Chris Rock as pitchman, raising $65,243 through cookie sales to hungry A-list celebrities at the event. But it's been more than two weeks since the awards ceremony, and GSGLA still hasn't received the funds. Oh, and up until Friday, no one even knew where the money was...
As your organization continues to find new ways to interact with your audience online, it’s important to be aware of tools that can help you build an effective prospect list. Facebook Login is an example of a new tool that you can use for your website, mobile app or Wi-Fi at a physical event. But just because you can ask for this information doesn’t mean you should...
