How a Camp Experience Improved My Focus for Solicitation
June 28, 2019 at 9:37 am

I am currently engaged in a silent phase campaign to raise dollars for several Salvation Army priorities in Indiana. One such priority is through solicitation by acquiring funds to build new cottages for a camp in Southern Indiana...

Direct Mail Is the Story
June 18, 2019 at 12:27 pm

For nonprofits, the concept of “telling your story” is just as natural as getting a cup of coffee in the morning. With the zillions of media channels your nonprofit has at its disposal to communicate with its audience, the question of which moves them is a source of constant debate...

The Music Impact on Charitable Causes
May 24, 2019 at 9:28 am

I love to listen to music. I typically start the day with classical music to place my mind in a daily rhythm. On visits during the day, I will listen to music from a variety of decades. It all depends on my mood. Recently, I was thinking about music impact on philanthropy...

Don’t Knock It Until You Try It—New Ways of Fundraising
May 22, 2019 at 12:21 pm

I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not going to dilute that with some new social fundraising fad.” That makes sense, to a point. If you have a robust and successful major gifts program established, do everything you can to keep it thriving!...

Fundraising Drives: The Power of a Name
May 8, 2019 at 11:15 am

Fundraising drives with sizzling names raise more money. It’s a statistical fact. The name of your campaign, annual drive or new program should be dynamic and memorable, and convey your values to donors and funders, and the passionate impact you seek...

The Magic of Moving People Through Nonprofit Storytelling
February 21, 2019 at 2:09 pm

Who doesn’t love a good story? When it comes to the nonprofit marketing space, and you’re asking people to reach deep into their pockets and donate to your mission, your story better be good...

3 Nonprofit Organizational Charts and How to Make Them
September 25, 2018 at 12:19 pm

It's essential that your organization has a good way to communicate data, keep track of finances and structure information. Though it's certainly possible to communicate some of this information in writing, using nonprofit organizational charts can help keep you organized and make a greater impact on your audience...

How Nonprofit Marketers Can Retain Donors with Email Marketing
September 19, 2018 at 12:28 pm

Email marketing is one of the top channels for nonprofit marketers to communicate with key audiences. For nonprofit marketers, email marketing can help to retain existing donors but also to convert new ones through relevant, personalized and valuable content...