Let’s dive into how connected TV can drive donor awareness, engagement, and conversions for nonprofits.
Effective copywriting can help readers stay past the headline, and there are actually a few neuroscience-backed tactics you can use.
Nonprofits should consider how QR codes can elevate the donor experience. Here are four ways to optimize QR codes in direct mail.
Direct mail is effective, but you should avoid these potential direct mail pitfalls in your next direct mail campaign.
Donors at all levels should have as personal an experience as possible with the organizations they support. If donors do not feel positive about their giving experience, how can they have confidence that your programs are run with effectiveness?
Birthdays are powerful opportunities to recognize your recurring donors. Here are ways you can make your donors feel extra special.
Personalization results in more opened emails and more engaged donors. Here are some low-cost, risk-averse ways to ease into it.
Millennial gift giving increased from 2016 to 2022 mostly as a result of direct mail. Here is what motivates millennials to give.
Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.
Your fundraising team is not your donors. Overcome the disparities in age and point of view of donors with these three strategies.
