Managers and authority figures do not understand that spending the money to give their MGO admin support is the best investment they can make. The fact is that the cost of providing admin support to an MGO actually increases the return on investment (ROI) of the major gift effort.
Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.
I was there to see a special long-time donor of The Salvation Army Indiana Division receive the Outstanding Philanthropist award. The recipient is 105-year-old Laura Lewis.
What is the impact of the birthday call? One of my clients is a religious organization with an impressive number of monthly donors. It consistently asks its donors and monthly donors for their birth month and year.
Almost every good business book over the past two decades has at least one chapter devoted to company culture and making sure you have staff buy-in to the overall vision of the company. But, it's been difficult for nonprofits. Here is how you get there.
Whether you want to call it social proof, a testimonial — it doesn’t really matter. Donor’s love hearing from other donors. It helps give them that "extra" little push or nudge if you will. Here are some ideas to get you started.
Donors want to know that their giving made a difference. That one question alone captures a huge problem in fundraising — a problem you can address in your major gift program.
If you want to raise more money, generate larger gifts, have positive donors tell others about the power of your organization, and a host of other benefits, enhance your stewardship program. However, you will need a plan, strategy, energy, focus and attention to detail.
Community building is the climate change of social good. Building a community delivers future value as rewarding as the survival of humankind. Building and nurturing a community ensures your mission’s success.
When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.
