The work of a major gifts officer (MGO) is filled with “no’s.” That’s the nature of the job. And I find that hundreds of good MGOs are debilitated by the word, and it renders them ineffective and deflated.
Read MoreThe Meaning of ‘No’
Tag: Word
The 3 Most Boring Words in Fundraising Appeals
Today I’m sharing with you the three most overused, most boring and least useful words ever to be used in fundraising appeals.
Read MoreLooking Back at 2013’s Last Week of Fundraising, Part 1
As a donor to 17 nonprofits in 2013 (and a lapsed donor to others), I decided to keep track of the mail and e-mails I received — as well as the receipts for the year-end donations I mailed on Dec. 20 — and share my observations with you.
Read MoreCounting E-mails Not Calories This Holiday Season
The subject line is more important than you can ever imagine.
Read MoreBut Wait, We Don’t Have Deep Pockets and We Just Started Our SEO Strategy
That’s right — all that search data just went away for most nonprofits.
Read More