The 3 Most Boring Words in Fundraising Appeals
Could your fundraising appeals be boring? I certainly hope not!
But I bet some of your wording could use a freshening up!
Today I'm sharing with you the three most overused, most boring and least useful words ever to be used in fundraising appeals.
There's too much tired, old schlock out there that we have been using and reusing — and it all needs to go. I call it "nonprofit pablum" because the words have no seasoning, no punch.