Ruthlessly Practical Fundraising

Gail believes in parties first, rabble-rousing second, and having fun while changing the world.
Gail Perry CFRE is an international fundraising coach, speaker, trainer and thought-leader. She is a leader in a new breed of fundraisers who are on the cutting edge of fundraising today. Her Fired-Up Fundraising approach, developed over the past 25 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Gail’s practical and refreshing approach to raising money in today’s world is based on the very latest innovative fundraising strategies. An inspirational and popular speaker, she leads energizing fundraising workshops and board retreats around the globe. She particularly enjoys working with nonprofit board members, introducing them to a new perspective on fundraising and ways they can be successful at it. Gail’s book, Fired-Up Fundraising, has been called the “gold standard guide to building successful fundraising boards.” Gail got her start in fundraising at Duke University, and then went on to lead fundraising at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. You can read Gail’s weekly blogs at, and also find her provocative articles at FundraisingSuccess, Guidestar, and Capital Campaign Magic.

Have your board members lost their enthusiasm? Have they lost their energy to create change and make a difference? Have they checked out? Nonprofit boards can’t run on fumes. You have to keep their motors primed or they will run out of steam. But keeping that energy level up isn’t as difficult as you might think. Here’s my recipe for creating change, renewing enthusiasm and firing up these lovely people who care so much about your cause...

It’s that time again. It’s fundraising planning time. The fiscal year closed on June 30. And I bet you are working now on your detailed operational fundraising plans for the coming year. (I hope so anyway!) Why not take time right now to create a complete fundraising plan that can catapult your fundraising to new heights, one that can even transform your results...

Are you struggling to nail the perfect appeal letter? Whether we are sending appeals via email or direct mail, we will need to nail the ask. It needs to be solid, heartfelt—and donor-centered. Everybody’s talking about donor-centered fundraising, but in my opinion, very few nonprofits are getting it right.

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