Personalization is a great tool for marketing and fundraising … but there is a limit to how close you should get.
Read MoreTag: Service
How Are You Wowing Donors With a Smile?
Whether it be daily customer service — donor or prospective donor attention, service at an event, a board or committee meeting, a staff meeting — what are you doing to create that wow factor of customer service?
Read MoreEncourage Young Professionals to Serve on Boards
We need younger and engaged volunteers on nonprofit organization boards. Many boards do not have or enforce term limits, and the average age of many board members is over 50.
Read MoreShining a Light on the True Cost
As the donor public has been focused on nonprofit overhead in recent months, it seems that nonprofits have in turn been focusing on their costs to raise money. That’s perfectly logical and wise, but this has generated a lot of questions and misunderstandings about what and how consultants or agencies charge.
Read MoreThe 8 Basics of Donor Retention
Whatever you do, don’t think you are “above the basics.” How does your organization measure up on the eight basics of donor retention?
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