DMFA Package of the Year Results Announced

Today, the Direct Marketing Fundraisers Association passed along the full list of winners and runners-up for its Package of the Year awards.

Bringing home the highest honor, Package of the Year, was Fountain House for its Flying Cat Pads and Cards campaign.

Below are the winners and runners-up in each category. Check out Today in Fundraising in the coming weeks for interviews with the winners.

Acquisition
Winner: Center for Urban Community Services
Campaign: NYC Notecards: Scenes of the City We Love

Runner-up: PETA
Campaign: Doghouse Acquisition

Runner-up: The Children’s Hospital of Philadelphia
Campaign: Holiday Acquisition

Renewal
Winner: Fountain House
Campaign: Flying Cat Pads and Cards

Runner-up: Texas Children’s Hospital
Campaign: January 2011 — Monkey Puppet Renewals

Renewal midlevel
Winner: International Rescue Committee
Campaign: Mid — $ Education (Photo/Tube) Mailing

Runner-up: ASPCA
Campaign: Founder’s Appeal #4

E-mail renewal
Winner: amfAR
Campaign: Holiday/Year End

Runner-up: Friends of the High Line
Campaign: FHL Rail Yards Challenge

Runner-up: Consumer Reports
Campaign: November Renewal Campaign