Today, the Direct Marketing Fundraisers Association passed along the full list of winners and runners-up for its Package of the Year awards.
Bringing home the highest honor, Package of the Year, was Fountain House for its Flying Cat Pads and Cards campaign.
Below are the winners and runners-up in each category. Check out Today in Fundraising in the coming weeks for interviews with the winners.
Acquisition
Winner: Center for Urban Community Services
Campaign: NYC Notecards: Scenes of the City We Love
Runner-up: PETA
Campaign: Doghouse Acquisition
Runner-up: The Children’s Hospital of Philadelphia
Campaign: Holiday Acquisition
Renewal
Winner: Fountain House
Campaign: Flying Cat Pads and Cards
Runner-up: Texas Children’s Hospital
Campaign: January 2011 — Monkey Puppet Renewals
Renewal midlevel
Winner: International Rescue Committee
Campaign: Mid — $ Education (Photo/Tube) Mailing
Runner-up: ASPCA
Campaign: Founder’s Appeal #4
E-mail renewal
Winner: amfAR
Campaign: Holiday/Year End
Runner-up: Friends of the High Line
Campaign: FHL Rail Yards Challenge
Runner-up: Consumer Reports
Campaign: November Renewal Campaign