How Listening to Donors Can Strengthen Relationships and Funding
Tag: Lapsed donors
Why Nonprofits Can’t Ignore Life Cycle Email Flows for Long-Term Donor Retention
Many nonprofits still rely on one-off campaign emails — but that approach may be hurting donor retention. Life cycle email flows help organizations build trust, personalize communication, and guide supporters toward deeper, long-term engagement.
Read MoreWhy I Love Lapsed Donors
It’s true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse.
Read MoreFinding Buried Fundraising Opportunities
One of the tough jobs of a fundraiser is finding time to look objectively at the current activities to spot untapped opportunities. A robust fundraising program seems to never take time off, so probing and asking “what if?” questions is frequently a luxury that simply gets pushed aside. The tyranny of the urgent often means we don’t have time to find ways to better engage those donors who don’t have strong commitments to our organization.
Read More30 Ideas to Enhance Fundraising Direct-Response Creative, Part 2
At the Association of Fundraising Professionals’
Fundraising Day in New York last Friday, three fundraising professionals, along with moderator Amy Tripi, president of Tripi Consulting, shared 30 ideas to enhance fundraising direct-response creative. Here are ideas 11-2.
Looking Back a Year: A Big Reminder on American Cancer Society’s Bold Move
One year ago this month, I wrote an article that detailed what may be one of the boldest moves by a top brand in the nonprofit industry. Today’s blog is your reminder of all that went into that decision by the American Cancer Society (ACS). Why am I reminding you? Because in two weeks, I will be providing you an update on where things stand and the progress ACS has made on its goals.
Read MoreMake Your List and Check It Twice
Before we know it, we will be welcoming 2014. So get started! Reach out to your lapsed donors, show them you care and show them the difference that they can again make.
Read MoreMistakes Creep In — Always Be Alert for These 2
Never assume systems are working. Always check and check again. Mistakes creep in and software glitches show up for no reason known to us non-technical types, so always validate your systems to be sure they are doing what you expect them to do.
Read More