What other people think is really important to us. If we see a group of people doing something, however weird that something might be, we want to do it too.
Read MoreIce Buckets, Viruses and Math
Tag: ice bucket challenge
On the Rocks, Please
Part of the power of the ALS Ice Bucket Challenge is that it relies on specific, one-on-one invitations to participate.
Read MoreYes, There Is a Challenge With the ALS Ice Bucket Challenge
Here’s the good, the bad and the real opportunity of the ALS Ice Bucket Challenge that has taken on a life of its own and brought in more than $100 million for the ALS Association.
Read MoreHow to Learn From the Ice Bucket Challenge and Make Social Media Work for Your Cause
What made the Ice Bucket Challenge so successful? There were a few key factors of the challenge that all fell together perfectly to give it zing, appeal, momentum and energy.
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