Giving Tuesday officially launches the end-of-year giving, and is a great opportunity to connect with current and potential constituents to keep your cause top-of-mind during the season of philanthropy. Here are three ways you can ensure a successful year-end campaign.
Read More
We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea…
Read More
As long as we’ve had a formal nonprofit sector, we’ve had donors looking to make substantial gifts to improve their image. Reputation laundering is something that has existed for a long time.
Read More
There are a lot of Millennials in our country. And they may eventually be a force to contend with. But the facts are they do not give like older people do.
Read More
There’s an old saying about collegiate athletes: “The best thing about freshmen is that they become sophomores.” It turns out that the same thing applies to nonprofit supporters.
Read More
These days, one of the top questions we are asked at Veritus is: “How should I talk to my major donors during this pandemic?” It’s understandable. It may feel awkward to reach out to donors when we’re all dealing with an international crisis.
Read More
You’ve done everything right. You’ve accepted the major gift principle that not all donors, who meet a financial metric, want to relate to you. You’ve laboriously gone through a larger list of donors who meet your major gift criteria.
Read More
Good news! Monthly giving is one of the few groups of small donors that is (still) growing. Not surprisingly, because organizations have started focusing on it over the past few years…
Read More
There is something about social media and online communications that twists many people’s heads around to conclude that the up-and-coming Millennial cohort is where the money is. Couple this conclusion with a “direct mail is dead” view, and you have a deadly combination…
Read More
As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala…
Read More
The latest news in the NonProfit industry sent straight to your e-mail inbox.
The latest news in the NonProfit industry sent straight to your e-mail inbox.