Major Gifts: How to Love “The Same Old Thing”

Effective major gifts work is, at its essence, serving the interests and passions of a donor. This may sound formulaic—it may sound basic and boring. But, just do this (and do it well) and you will be wildly successful. Don’t ever search for a replacement to a tried-and-true formula for doing anything. Instead, use the formula or approach and innovate within it…

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