Donor experience Archives - NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit

Declining Fundraising Revenue Isn’t About Too Many Emails

March 9, 2026 Kristy Morris

Many nonprofits assume declining donations mean they’re sending too many emails. But the real problem may be messaging that no longer feels meaningful to donors. Here’s how stronger storytelling, impact clarity, and personalization can rebuild donor engagement.

How Planned Giving Relationships Drive Long-Term Generosity

January 6, 2026 Jeff Jowdy

Planned giving relationships aren’t built through legal language — they grow through trust, mission, and donor experience. When nonprofits focus on people first, legacy gifts follow. Here’s why relationships remain the true foundation of planned giving.

The Hidden Science Inside Every Gift: What Neuroscience Is Teaching Us About Generosity

December 16, 2025 Cherian Koshy

Gift officer with couple looking through documents. The agent is holding a digital tablet showing it to the clients. Couple are casually dressed. They are looking concerned and worried and upset. Over the shoulder view.

Giving decisions aren’t just emotional — they’re biological. Insights from neuroscience reveal how identity, trust and friction shape donor behavior, and why small missteps can quietly shut generosity down.

How to Master Phygital Fundraising in a Hybrid Donor World

November 18, 2025 Kristy Morris

Virtual fatigue is real, but so is the power of in-person connection. Here’s how to use phygital fundraising to blend events, QR codes and digital storytelling so donors feel like part of something bigger — online and off.

3 Questions to Get to Know Your Donor Base Better

March 22, 2024 Roger Devine

If someone asked about your nonprofit’s donor’s experience, what would you say? Here are tips to get to know your donors and have an answer.

Unlock Your Nonprofit’s Impact With Habit-Forming Donor Experiences

January 18, 2024 Mark Miller

Discover how habit-forming donor experiences can help you acquire new donors, turn them into repeat givers, and amplify your impact.

Personalize the Donor Experience With Marketing Automation

October 2, 2023 Mark Becker

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors’ experiences.

A Cost-Effective Way to Improve Donor Experiences

September 12, 2023 Sue Citro

I often catch myself wondering what my organization’s donors or volunteers might be confused by and what ideas they would bring to the table if they were in charge for a day. Here are some ways you can think about changing your organization’s processes to improve donor experiences.

How Your Organization’s Structure Can Support Your Donor Journeys

July 19, 2023 Richard Perry

Bad structure and poor division of labor contributes to the creation of bad processes and systems which, in turn, creates inefficiency. This results in real harm to the economy of the organization and even more harm to the donor experience.

How to Create the Optimum Donor Experience

May 31, 2023 Jeff Jowdy

Donors at all levels should have as personal an experience as possible with the organizations they support. If donors do not feel positive about their giving experience, how can they have confidence that your programs are run with effectiveness?

Tag: Donor experience