The Fundraiser’s Kiss of Death: Talking Too Much
If we want a warm relationship, then we need to know what is important to her, what her values are and why she is so interested in our cause.
If we have this information, we can probably engage her deeply, get her involved, create a happy long term relationship, and develop some wonderfully generous gifts.
If you are doing more than 50 percent of the talking, then you're dead.
In fact, I personally prefer to do only about 25 percent of the talking. I'm so well trained as a fundraiser that I get a bit nervous if I find that I'm talking too much to a donor.
I'm much more comfortable when she is holding forth.
Then I can just relax, watch, gauge and listen.
Bottom line: Make this your fundraising motto: "Listen your way to the gift."
The donor will show you the way. But only if you can control yourself. Only if you can hold back.