Every year, the Direct Marketing Fundraisers Association holds its Package of the Year Awards to honor some of the best direct-mail and e-mail fundraising campaigns. This year’s winners were announced in June, with Covenant House taking home the highest honor as the overall winner of Package of the Year.
On September 21, Covenant House, along with the other Package of the Year winners, will be recognized at a luncheon in New York.
Here is the full list of winners:
E-mail
Winner: U.S. Fund for UNICEF and M+R Strategic Services, U.S. Fund for UNICEF End of Year Campaign
Runner-up: Friends of the High Line and MKDM, High Line Opening Season Membership
Renewal midlevel
Winner: ASPCA, ASPCA Founders Renewal
Runner-up: International Rescue Committee and Eidolon Communications, Child Survival Match Follow-up
Acquisition
Winner: Covenant House, Tom Gaffny Consulting and Wilson & Associates, Book With Paint Can Letter and Dove Insert
Runner-up: Wounded Warrior Project and True North Inc., Proud Supporter Creative Test
Renewal (tie for winner)
Winner: Helen Keller International and Tripi Consulting, Inspirational Summer Cards
Winner: amfAR and John Mini, December ’11 Appeal
Runner-up: Friends of the High Line and MKDM, Friends of the HIgh Line 2012 Renewal
