The DMFA 2012 Package of the Year Awards Winners

Every year, the Direct Marketing Fundraisers Association holds its Package of the Year Awards to honor some of the best direct-mail and e-mail fundraising campaigns. This year's winners were announced in June, with Covenant House taking home the highest honor as the overall winner of Package of the Year.

On September 21, Covenant House, along with the other Package of the Year winners, will be recognized at a luncheon in New York.

Here is the full list of winners:

E-mail
Winner: U.S. Fund for UNICEF and M+R Strategic Services, U.S. Fund for UNICEF End of Year Campaign

Runner-up: Friends of the High Line and MKDM, High Line Opening Season Membership

Renewal midlevel
Winner: ASPCA, ASPCA Founders Renewal

Runner-up: International Rescue Committee and Eidolon Communications, Child Survival Match Follow-up

Acquisition
Winner: Covenant House, Tom Gaffny Consulting and Wilson & Associates, Book With Paint Can Letter and Dove Insert

Runner-up: Wounded Warrior Project and True North Inc., Proud Supporter Creative Test

Renewal (tie for winner)
Winner: Helen Keller International and Tripi Consulting, Inspirational Summer Cards

Winner: amfAR and John Mini, December '11 Appeal

Runner-up: Friends of the High Line and MKDM, Friends of the HIgh Line 2012 Renewal