The DMFA 2012 Package of the Year Awards Winners
Every year, the Direct Marketing Fundraisers Association holds its Package of the Year Awards to honor some of the best direct-mail and e-mail fundraising campaigns. This year's winners were announced in June, with Covenant House taking home the highest honor as the overall winner of Package of the Year.
On September 21, Covenant House, along with the other Package of the Year winners, will be recognized at a luncheon in New York.
Here is the full list of winners:
Winner: ASPCA, ASPCA Founders Renewal
Winner: Covenant House, Tom Gaffny Consulting and Wilson & Associates, Book With Paint Can Letter and Dove Insert
Runner-up: Friends of the High Line and MKDM, Friends of the HIgh Line 2012 Renewal