Report: Annual Funds Increase the Likelihood of Fundraising Success
For many nonprofit organizations, the annual fund is the backbone of their fundraising. But not all nonprofits have annual funds.
The Nonprofit Research Collaborative's recently released Special Report About Annual Funds explores the topic of annual funds and how important they are to fundraising success. Here are a few key findings from the report following the accompanying infographic.
- 70 percent of nonprofits in the study have annual funds. Larger organizations with budgets of $250,000 and greater are more likely to have annual funds than smaller organizations.
- Organizations with annual funds are more likely to meet their fundraising goals: 77 percent of nonprofits with annual funds report meeting their goals vs. 57 percent of organizations without annual funds.
- Nonprofits that retain 50 percent or more of their prior year's donors are more likely to meet fundraising goals and more likely to raise more than the prior year. In addition, organizations who have more than 5 percent of their donors give a higher amount than they did the year before are more likely to meet fundraising goals and more likely to raise more over the past year.