Quotes From the DMFA Package of the Year Awards Luncheon

On Friday afternoon, I had the pleasure to attend the Direct Marketing Fundraisers Association’s Package of the Year Awards luncheon in New York City.

Each of the winners, which were announced earlier this summer, were honored, and four of the packages were broken down by the people who worked on them. Tom Gaffny, principal of Tom Gaffny Consulting, and Lauren Wilson, president of Wilson & Associates, kicked things off by discussing the winner of the Overall and Acquisition Package of the Year, Covenant House’s Book With Paint Can Letter and Dove Insert. Gaffny and Wilson were followed by amfAR’s Valerie Vierengel, who broke down her organization’s winning campaign in the Renewal category; Andrea O’Brien, manager of the ASPCA’s Founder’s Society, who discussed the ASPCA’s renewal midlevel winner; and M+R Strategic Services Senior Vice President Steve Daigneault, who broke down the U.S. Fund for UNICEF’s E-mail winner.