The Crisis-Responsive Fundraiser
Within hours of Typhoon Haiyan making landfall in the Philippines, e-mails were arriving from international relief and development nonprofits that work in that region. Their message was short but clear: We are responding; please help.
Having worked in the international research and development space for years, I know that these nonprofits have a plan in place for a disaster. They don't know when the next one will be or even what form it will take — but they know a crisis is inevitable. So they craft a plan, revise it after each experience of having to implement it and, in quiet times, review it again to be sure they are ready to respond.