How Haiti Changed Fundraising

When the Haiti earthquake hit back in January, the outcry and response were swift and plentiful. In this new era of the iPhone and other mobile devices, the biggest buzz in the fundraising sector was generated from the mobile-giving explosion following the disaster. But the biggest takeaway for fundraisers — all of them, not just disaster-relief organizations — is that donors have certain, higher expectations these days, and your organization must meet them.

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Seriously?

“Shame on you, America: the only country where we have homeless without shelter, children going to bed without eating, elderly going without needed meds, and 
mentally ill without treatment — yet we have a benefit for the people of Haiti on 12 TV stations.”

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