Is Your Nonprofit Prepared for a Crisis?
How quickly an organization responds to a crisis and how transparent it is in its communications will determine how rapidly it will emerge from the crisis and, in some cases, its long-term survival and reputation.
Crisis communications planning is a long-term, comprehensive process. But here are a few key points to keep in mind: 1. Have a crisis communications plan. 2. Make sure your plan is updated. 3. Practice your plan on a regular basis. 4. Don't let your plan gather dust.