Principles of Fundraising, IMHO (Part 1)
Last fall, the class I had taught for several semesters at a local university was renamed. It was no longer called "The Art of Fundraising." Instead, it is now "Principles of Fundraising."
While the new name didn't require a change in my syllabus or lectures, it did cause me to step back and ask, "What are the principles of fundraising that I think are most important? What do I most want my students to remember as they are launched into the world as professional fundraisers?
- Companies:
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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