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I recently partook of some pre-spring skiing. As I was heading down the slopes, I was thinking about some parallels between skiing and fundraising. "It's all downhill from here" is a saying that means that the hard part is over, but for fundraisers, it can often seem we're moving from one "emergency" to the next instead of enjoying the smoother ride and keeping the exhilaration alive. But as is true with skiing, some simple steps can make the journey more enjoyable.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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