Fundraisers, Don't Ignore the Competition

There was one thing all six appeals — and the catalogs, the handwritten note and the grocery store ads — had in common: All were competing for my attention. And on top of all that messaging from charities, I also heard a radio commercial this morning from one and saw a billboard on the highway for another. When time is limited (and isn't it always?), some things get set aside, but a lot goes right into the recycling bin — literally or figuratively.