Just the Stats (and Infographics): 2014 Give Local America Donor Data

On May 6 of this year, more than 300,00 donors gave more than $53 million to 7,000 nonprofits in 120 communities as part of Give Local America, making it the largest, single-day charitable crowdfunding event ever.

Give Local America and nonprofit crowdfunding and technology provider Kimbia shared these stats and two infographics on Give Local donors.

Overview:

• Who gives to crowdfunding events?
• Your ideal donors (wealthy, highly educated, generous and multichannel)

Demographics from Give Local America, the nation's largest crowdfunding event — key online donation stats:

• 42 percent were ages 55-74 (boomers)
• 47 percent have household incomes of $100,000 or more
• 62 percent have a net worth of $250,000 or more (17 percent with $1 million+)
• 79 percent are college educated
• 86 percent are definite or probable home owners
• 65 percent are highly indexed for smartphone use
• 41 percent are known to have given to a charity in the past
• $50,000 was the largest single online donation
• 19.4 percent of donors made more than one donation

Crowdfunding engages ALL age groups, providing high campaign ROI

• Unknown — 1 percent
• Ages 18-35 — 9 percent
• Ages 35-64 — 41 percent
• Ages 55-74 — 42 percent
• 75+ — 7 percent

Donors skew wealthy, making them a great source for major-donor prospects

Household income:

• 0-$19,999 — 3 percent
• $20,000 to $49,999 — 16 percent
• $50,000 to $99,999 — 33 percent
• $100,000 to $174,999 — 33 percent
• $175,000 to $249,999 — 12 percent
• $250,000+ — 3 percent

Net worth:

• Unknown — 6 percent
• Less than $25,000 — 7 percent
• $25,000 to $99,999 — 10 percent
• $100,000 to $149,000 — 6 percent
• $150,000 to $249,999 — 9 percent
• $250,000 to $499,999 — 17 percent
• $500,000 to $749,999 — 15 percent
• $750,000 to $999,999 — 13 percent
• $1,000,000+ — 17 percent

79 percent of donors have some level of college education: