How Can QR Codes Help You Generate More Donors?
Have you tried using QR codes yet in your appeals or on your postcards? They are also a terrific way to generate more monthly donors.
If you haven’t already done so, start by creating a monthly-donor-only donation page. Set up the thank you messaging to go with that page and test it.
Get the direct link to that page. Then go to your favorite QR code generator program, paste in the link, and create the QR code. Then pop that onto your mailing. You can put it on the back of the letter. You can put it on the reply form — front and/or back. Wherever it fits and wherever you’re referring to the web site.
I do recommend including the special URL link itself as well — for those who do not have smartphones although those can get long.
During the pandemic, so many more donors have become comfortable using QR codes. It was the way to get a menu at a restaurant or to order. So, if it fits, add it in as a way to make it easier for your donors to give and even easier to go directly to the monthly donor page.
Keep the nudge to motivate the donor to give monthly near the link and QR code. Your monthly gift will do even more. Your monthly gift will help more animals, clients, children or fill in the blank. And keep the option for the donor to complete their giving information on the form itself as well. After all, still some 80 to 85% of gifts come in offline.
Here’s just one example from Fayette Regional Humane of what that can look like on the bottom of the letter.
PPS: Become a Guardian and your monthly donations will save more lives! Just tick the box on the form or go to https://fayetteregionalhumane.salsalabs.org/Guardian/index.html
Thank you again!
You can also point your phone at the QR code below.
The QR code sure beats using the full link, doesn’t it? Especially for organizations using long links, a QR code provides a huge advantage. Remember, not everybody will use it, so you still want to provide the donor with all other options.
Using QR codes are simply ways to make it easier for the donor to find your monthly giving page and thus they’re more likely to consider giving that way. What do you have to lose by trying it?
Erica Waasdorp is one of the leading experts on monthly giving. She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals. She authored "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving — in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.
Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.
When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and a cat, Mientje.