5 Ideas That Make Asking Much Easier and More Successful

We all know that fundraising comes down to one exciting, scary moment: when you actually ask for support.

This is when knees start knocking under the table, mouths get dry and suddenly words evaporate.

But it doesn’t have to be so awfully scary, if you can just remember a few very important ideas.

These insights will help you be far more effective, more strategic and happier when you ask.

1. Asking is a process, not a one-time transaction

You have to remember that this is not a “make or break” moment.

Asking is not a single point in time. It’s a process.

1. You identify your prospect.
2. You open the door and begin a conversation.
3. You cultivate and involve the prospect in your cause.
4. When the donor is ready, you ask for support.
5. Then you thank, thank, thank again.

How close is your relationship with your donor?

It’s all about the longer-term relationship you have with the donor.

Since the moment of the ask is not a make or break event, you can breathe and relax and turn it into a conversation.

2. People will give you money to change or save lives

If you are going to be a successful solicitor, you really must understand that all people give for a reason. And the most prevalent reason is that people want make a difference in the world — they want to change or save lives.

Here’s a short list of the major reasons people give:

• To change or save lives
• Be part of something bigger
• Moved at how their gifts can make a difference
• Give back
• Support the community
• Personal experience with your organization’s mission

3. It’s never about money

Fundraising is about much, much more than money.