9 Tips to Promote Monthly Giving on Your Website

I can't believe it's almost 2015. The start of a new year — and in many organizations new fundraising goals and fundraising budgets.

So, let me cut straight to the point — if you are short-changing your monthly giving ask on your website, you are really just leaving significant money on the table. It's amazing how many organizations actually "offer" monthly giving as an afterthought on their websites. It usually shows up below the donation amount area where a question is asked: "Do you want to make this a monthly donation?"

Oh my. We all know this is not the way to sell the need for sustaining gifts. Yes, we must sell this like any other donation option. It is absolutely not just an "add on." The digital designers and strategist at Eleventy Marketing Group have put together a list of nine nonprofit website tips to encourage monthly giving. As you'll see, it is about calling attention to the opportunity to support the mission monthly.

1. Feature it on your homepage
From the face of your website, make your monthly giving call to action prominent. Whether you put in on a slider or somewhere else on the page, make sure it's clear this is a key action you want people to take.

2. Create a monthly giving page
Dedicate an entire page on your website to monthly giving — more specifically, the why of monthly giving. Show people the need for monthly giving, and let them know as specifically as possible where the money goes. Which leads to the next point …

3. Include a monthly donation visual
Visuals explaining how varying monthly donation amounts make a difference can be incredibly effective. For example: $50/month sends five children to school for a month; $100/month feeds a family of four for a year. This paints a clear picture of the why.