Wendy Vizek

Nhu Te is editor-in-chief for NonProfit PRO. Reach her at nhute@napco.com.

Katrina VanHuss is the CEO of Turnkey, a U.S.-based strategy and execution firm for nonprofit fundraising campaigns. Katrina has been instilling passion in volunteer fundraisers since 1989 when she founded the company. Turnkey’s clients include most of the top thirty U.S. peer-to-peer campaigns — Susan G. Komen, the Cystic Fibrosis Foundation, the ALS Association, the Leukemia & Lymphoma Society, as well as some international organizations, like UNICEF.

Otis Fulton is a psychologist who joined Turnkey in 2013 as its consumer behavior expert. He works with clients to apply psychological principles to fundraising. He is a much-sought-after copywriter for nonprofit messaging. He has written campaigns for St. Jude’s Children’s Research Hospital, The March of Dimes, the USO and dozens of other organizations.  

Now as a married couple, Katrina and Otis almost never stop talking about fundraising, volunteerism, and human decision-making – much to the chagrin of most dinner companions.

Katrina and Otis present regularly at clients’ national conferences, as well as at BBCon, NonProfit Pro P2P, Peer to Peer Forum, and others. They write a weekly column for NonProfit PRO and are the co-authors of the 2017 book, "Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising." They live in Richmond, Virginia, USA.

 

A “walk” is simply a venue for connection. “Walk” used to be a word that helped us understand what to expect and the mechanics by which it worked. Now, we’re creating those constructs anew.

At Peer to Peer Advanced, Wendy Vizek will describe how good data can end up being terribly unhelpful in the hands of those not yet equipped to understand and use it. Sometimes, in a sincere effort to be as helpful as possible, staff will cherry-pick KPIs at which to succeed, undermining the overarching endeavor.

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