On November 4 and 5, NonProfit PRO is hosting its annual peer-to-peer fundraising conference: Peer to Peer Advanced. Taking place in the heart of Philadelphia, attendees will gain a wealth of knowledge on advanced and innovative peer-to-peer tactics and learn how to strategize for future peer-to-peer programs, learning how to create sustainable programs that will not only engage fundraisers, but retain them, too.
At Peer to Peer Advanced, Wendy Vizek will describe how good data can end up being terribly unhelpful in the hands of those not yet equipped to understand and use it. Sometimes, in a sincere effort to be as helpful as possible, staff will cherry-pick KPIs at which to succeed, undermining the overarching endeavor. We’ll hear how it happens and what to do about this terrible dynamic.
Wendy is the Alzheimer’s Association’s senior director of constituent events. Wendy leads the strategy for Walk to End Alzheimer’s, The Longest Day and other Constituent Events including RivALZ/Blondes vs Brunettes, Reason to Hope and other events. This includes overseeing staff and volunteer trainings and overall strategy of the association’s fundraising events. Wendy has been with the organization for five years, starting as their director of Walk to End Alzheimer’s.
Prior to working for the Association, Wendy served as a front line fundraising staff partner, a market development director and a division special event strategy lead for the American Cancer Society in Florida and Ohio. Wendy loves Gator football, traveling and spending time at the beach with her family.
If you’re interested in learning more about what happens to good data in the hands of the under-equipped (and engage in more next-level peer-to-peer thinking), secure your spot at Peer to Peer Advanced. Click here to learn more.