Nonprofits have worked to avoid over-soliciting donors, but new data suggests that caution may be going too far. When organizations do ask, most people give — raising new questions about donor solicitation and missed donations.
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GivingTuesday 2025 set new records with $4 billion raised and 38 million participants — but the real story is how donors showed up. From small-dollar gifts to recurring donations and beyond, here’s what the trends signal for nonprofits.
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2020 has been an uncertain year, with the pandemic throwing all nonprofits’ fundraising strategies out the window. But if one thing has remained constant, it’s the generosity of Americans.
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