Nonprofits have worked to avoid over-soliciting donors, but new data suggests that caution may be going too far. When organizations do ask, most people give — raising new questions about donor solicitation and missed donations.
Asha Curran
Amanda L. Cole is the editor-in-chief of NonProfit PRO. Contact her at acole@columbiabooks.com.
Nhu Te is the former editor-in-chief for NonProfit PRO.
GivingTuesday 2025 set new records with $4 billion raised and 38 million participants — but the real story is how donors showed up. From small-dollar gifts to recurring donations and beyond, here’s what the trends signal for nonprofits.
2020 has been an uncertain year, with the pandemic throwing all nonprofits’ fundraising strategies out the window. But if one thing has remained constant, it’s the generosity of Americans.
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