A nonprofit founded by a former president uses his powerful voice in this direct mail campaign. The Carter Center was founded in 1982 by Jimmy Carter and works for advancing human rights and ending suffering…
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A direct mail acquisition effort from a relief agency is notable for what it does not include. Oxfam America, based in Boston, is an affiliate of the larger worldwide Oxfam organization…
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A mission to correctly present history powers this museum’s direct mail membership effort. The National Museum of African American History and Culture (NMAAHC) is a Smithsonian Institution museum…
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The carrier envelope is the key to the success of this bird conservation group’s direct mail membership campaign. The National Audubon Society was named after famed naturalist John James Audubon. After his death, groups dedicated to watching birds and saving them from destruction were formed…
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One of the largest food banks in the U.S. uses several good techniques in this direct mail appeal. St. Mary’s was founded in 1967 and bills itself as the “world’s first food bank.” This direct mail campaign, sent to its house file, features a large image of a little girl on the front of the envelope…
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Art illustrates a personal story that goes to the heart of this nonprofit’s mission in this direct mail package. Founded in 1921, the American Foundation for the Blind serves individuals with vision loss. Author and activist Helen Keller worked for the organization for over 40 years…
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An organization founded by film lovers uses direct mail to expand its community and fund its mission. The American Film Institute began as the result of a presidential mandate in 1967…
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A simple and successful direct mail control tugs at the hearstrings to get donors to loosen the pursestrings. Direct mail campaigns have been very good to the Salvation Army. Over the years, 32 of the relief group’s fundraising packages have been in the mail for three years or more…
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A long-term direct mail control alerts people to a looming environmental disaster. Friends of the Earth is part of an international network of environmental groups. The U.S. group runs several campaigns to bring about healthy and sustainable change…
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A direct mail campaign bases its appeal on honoring the sacrifices of their fellow Americans. Founded originally as the D-Day Museum in 2000, the U.S. Congress designated it as the country’s official World War II museum in 2003…
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